![]() ![]() IPhone 12 and iPhone 12 mini introduce powerful new innovations and a beautiful design to the world’s best smartphone. ‘We’ve always gone extremely wide in our colour choices,’ says Evans Hankey, the company’s VP of Industrial Design, ‘this palette was an exploration that started around gemstones – we loved the depth of colour and the way the colours appeared through the cases.’ The range of colours, which embraces blues, oranges, browns and reds, amongst others, tone perfectly with one another, emphasising the fact that an iPhone can be snapped into a MagSafe case with a wallet attached to the back, all in different but complimentary colours. This level of foresight is essential, allowing time for the vast global mechanism of mass production, assembly and distribution to gear up for the next generation. This suite of products revealed in October were still at prototype stage back in 2018, long before Chief Design Officer Jony Ive stepped back from the company after 27 years. The 20-strong Industrial Design Group is at the core of Apple’s creative process and typically works at least two years out. ![]() It reflects a growing desire to create an all-encompassing ecosystem that reflects how their phones are used in day to day life, usage that embraces charging, protecting and even the ability to put your screen out of sight, out of mind. ![]() ![]() With the ‘regular’ iPhone 12 joined by the 12 Pro and 12 Pro Max, along with a new iPhone 12 mini, there’s a size for everyone… This ‘instant family’ approach is a significant departure for the Cupertino-based company. Not only was the new flagship based around an all-new chipset, A14, but it also appeared as a complete family right out of the box, with all sizes, accessories and colours catered for from day one. When the iPhone 12 debuted on 13 October it offered up a number of firsts for Apple. iPhone 12 Pro and iPhone 12 Pro Max are available in four stainless steel finishes, including graphite, silver, gold, and pacific blue. The CMYK color mode will give you more accurate results, as most commercial printers are configured to use these values for the printing process.Design details of Apple’s new iPhone 12 family include key updates to the internal architecture alongside a refreshing new gemstone-inspired color palette. Use the CMYK color codes for your design if that will be physically printed on paper. This applies for a wide variety of modern devices such as smartphones, tablets, computers or even TVs. If your design project is ultimately going to be displayed on a digital screen, use the HEX or RGB values from the chart below. Use the chart below to copy color codes for your specific needs. You can see my suggestions below for the closest representation of the palette across different brands, but feel free to adapt Please note that a perfect conversion is not always possible due to the limited colors provided by manufacturers. Official websites of their respective floss manufacturers.įor more information about their threads and available colors, please visit their website at To give you the most accurate representation of every shade, the thread images used on this page are sourced from the Use the embroidery color chart below to convert this palette between three types of thread. ![]()
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